Introduction
This Privacy Policy explains how X collects, uses, and protects personal information. X is a trading name and registered trade mark of GENERAL INTELLIGENCE PLC, a company registered in 1896, which is the proprietor of a UK-registered trade mark for the letter X in Class 42 and the owner of the domain x.uk.
X provides consultancy services in the field of artificial intelligence. In doing so, it is committed to safeguarding the privacy and confidentiality of personal data and to complying with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy is intended to describe, in a transparent and principled manner, how personal data is handled in the course of X’s activities.
Data Controller
For the purposes of applicable data protection law, GENERAL INTELLIGENCE PLC is the data controller in respect of personal data processed through X.
Any references in this policy to “X”, “we”, “us”, or “our” refer to GENERAL INTELLIGENCE PLC acting under its trading name X.
Personal Data We Collect
X may collect and process limited categories of personal data, including:
- Contact information, such as name, organisational affiliation, email address, and professional contact details;
- Correspondence data, including information provided in enquiries, emails, or other communications;
- Website usage data, such as IP address, browser type, and general usage statistics, collected through standard web technologies;
- Professional and contextual information voluntarily supplied in the course of consultancy enquiries or discussions.
X does not seek to collect personal data that is unnecessary for the provision of its services or the operation of its website.
Purposes of Processing
Personal data is processed by X for the following purposes:
- To respond to enquiries and manage communications;
- To assess and engage in potential or ongoing consultancy relationships;
- To operate and maintain the website at x.uk;
- To meet legal, regulatory, and contractual obligations;
- To ensure the security and integrity of information systems.
Personal data will not be used for purposes that are incompatible with those listed above.
Legal Basis for Processing
X processes personal data on one or more of the following lawful bases, as defined under UK data protection law:
- Legitimate interests, where processing is necessary for the operation of the consultancy and does not override the rights and freedoms of data subjects;
- Consent, where individuals have explicitly agreed to the processing of their data for specific purposes;
- Legal obligation, where processing is required to comply with applicable law.
Where consent is relied upon, it may be withdrawn at any time.
Data Sharing and Disclosure
X does not sell or trade personal data.
Personal data may be shared only where necessary and proportionate, including:
- With trusted service providers acting on X’s instructions (such as IT or hosting providers);
- Where required by law, regulation, or a lawful request from a competent authority;
- To protect the rights, property, or safety of GENERAL INTELLIGENCE PLC, X, or others.
Any third parties engaged by X are required to handle personal data in accordance with appropriate confidentiality and data protection standards.
Data Security
X takes reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure. These measures are designed to reflect the sensitivity of the information processed and the nature of X’s activities.
While no system can be guaranteed to be completely secure, X seeks to maintain a level of protection that is proportionate to the risks involved.
Data Retention
Personal data is retained only for as long as is necessary for the purposes for which it was collected, or as required by law. When personal data is no longer required, it is securely deleted or anonymised.
Retention periods may vary depending on the nature of the data and the context in which it was collected.
Individual Rights
Under applicable data protection law, individuals have rights in relation to their personal data, including the right to:
- Access their personal data;
- Request correction of inaccurate or incomplete data;
- Request erasure of personal data, subject to legal limitations;
- Object to or restrict certain forms of processing;
- Request data portability, where applicable.
Requests to exercise these rights should be made using the contact details provided below. X will respond in accordance with legal requirements.
Cookies and Website Analytics
The website at x.uk may use cookies or similar technologies to ensure basic functionality and to understand how the site is used. These technologies do not seek to identify individuals directly and are used in a proportionate manner.
Further details regarding cookies may be provided separately where required.
Changes to This Policy
This Privacy Policy may be updated from time to time to reflect changes in law, practice, or the services provided by X. Any updates will be published on this website, and continued use of the site will constitute acceptance of the revised policy.
Contact Information
Questions or concerns regarding this Privacy Policy or the handling of personal data may be directed by email at: x@x.uk